The BRIEF

Real Entrepreneur Women (formerly known as Real Entrepreneur Mums) is a relationship networking community group, which aims to support women of all ages in business through a variety of support methods. We worked with REW for just over 2 years, assisting with their social media marketing and in September 2017, we commenced their PR strategy and execution.

One of the first pieces published by the dynamic duo (Alison and Sophie) was with Inside Small Business. Real Entrepreneur Women made quite an impact on the editor, Tim Ladhams, that they were then named quote of the year in 2017.

In January of 2018, we were then advised that Sophie and Alison also made it as one of Australia’s Top 50 CEO’s for small business by Inside Small Business and also made the cover of the magazine celebrating all the winners. On the evening of the official launch of the magazine, Alison was invited to also take part of the panel of discussion about small businesses in Australia. Eventually, Sophie took over the business completely and rebranded to Real Entrepreneur Women. We then started to assist in profile positioning for Sophie via her social media channels.

During that time, we also helped establish and mange a few social media community groups via Facebook, which included daily posting, community management and content creation. That overall aim, was to keep the conversation going and to provide as much education and inspiration, to turn Facebook users from leads to community members.