The BRIEF

 Millennium Communications has helped TJ Swim and founder Tara Jane enjoy worldwide attention thanks to viral news articles and special partnerships.

TJ Swim first hired Millennium to share the news coverage of their debut at Miami Swim Week 2018, plus do some pre-show articles to generate interest. 

By integrating Tara Jane’s riveting backstory with live news of her fashion week show, these initial articles were picked up by Sydney Unleashed, news.com.au, Body & Soul, Daily Mail, Melissa Hoyer and Rag Trader. 

A few days later, TJ swim and Tara Jane’s story was appearing on international news outlets and websites from The Zoe Report to The Daily Telegraph, The Indian Express and Fashion Week Online. We created a viral news story. 

Allowing people to get to know the person behind any brand is vital for its success, so we got to work promoting Tara Jane’s entrepreneurial story. Thanks to our successful pitches, this exciting start-up success story has featured on Vogue Australia, Inside Small Business, Kochie’s Business Builders, Start-Up Daily, The Young Entrepreneurs, Soar Collective, The Daily Mail and news.com.au. 

Tara Jane wanted to be featured in her dream media outlet: Vogue Magazine. On August 28th 2018, we helped her achieve this goal. Vogue now features an article about both the founder, and the brand thanks to Millennium Communications. 

TJ Swim’s niche is very specific, so we created partnerships with St Tropez and Fitazfk with social media collaborations and gifting. 

Other social gifting partnerships include Cosmo Woman of the year awards, Mind Her Business and Ladbrokes Ladies Cup to expand TJ Swim brand awareness. 

The brand is well known for its incredible social reach and celebrity fans, and we became part of the team; working alongside Tara on influencer marketing opportunities with Kendal Kay @kendalkay (118K) and Sophie Fisher @coconutandbliss (121K) 

Millennium Communications was super involved in promoting TJ Swim, including the launch of the new Spring/Summer 2019 collection that took over social media and made headlines. This exciting event involves a collaboration with Bondi restaurant Upper East Side, as well as a guest list of VIP’s and exceptional gift bags. We’re developing strategic promotional gifting collaborations with exceptional brands including Elementum Cosmetics, Davroe and Boracay Skin for the event.